Tru Kids Brands

Retail 📍 Parsippany-Troy Hills, United States 👥 11-50 employees 📅 Founded 1948

Tru Kids is the proud parent of beloved brands, including Toys"R"Us®, Babies"R"Us®, Geoffrey the Giraffe®, Journey Girls®, Fastlane®, True Heroes®, You & Me®, Imaginarium®, and Just Like Home®. Established in 2019, Tru Kids is focused on growing its family of brands through innovative partnerships that deliver kid-and

🌐 Website in LinkedIn ← All Companies

📊 Company Overview

Sector

Retail

Country

United States

Employees

11-50

Est. Revenue

$2.0B

Founded

1948

Cloud

AWS

CDN

Cloudflare

☁️ Cloud Infrastructure

AWS Detected Cloud Provider

Detected via HTTP headers

Workspace	🔒 Subscribers only
CDN	Cloudflare

Detected via DNS records and HTTP response headers as of 2026-06-13.

💰 Estimated Cloud Spend

$90K – $225K / year on AWS

🛠 Tech Stack & Marketing

Ad Platforms	🔒 Subscribers only
Analytics & CRM	🔒 Subscribers only
CMS / Platform	Shopify
Frontend Stack	🔒 Subscribers only

Detected from Tru Kids Brands's public homepage as of 2026-06-13.

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Data detected 2026-06-13 · Methodology · Suggest a correction